Why Your Impressions Are Rising but Clicks Are Falling: A 7-Point Diagnostic List

https://iris-wiki.win/index.php/When_Content_Creators_Face_69%25_Zero-Click_Searches:_Alex%27s_Story

1) Why this list matters: stop celebrating impressions when clicks and revenue tell a different story If your dashboard shows impressions up 85% year-over-year but clicks down 23% since January 2024, you’re likely celebrating the wrong