Why Customer Lifetime Value Trumps Single-Bet Metrics in Sports Betting Businesses

https://www.mediafire.com/file/eo0pm7m9y4js706/pdf-48923-62192.pdf/file

Sportsbooks often obsess over house edge, rake, and line margins as if those numbers alone decide whether a business will thrive. Those metrics matter, but they are inputs in a much larger equation: the value a customer brings over months and years