What the Heck Is best low sugar feed?

http://finance.minyanville.com/minyanville/article/abnewswire-2026-7-24-with-half-of-britains-horses-overweight-bifid-launches-grain-free-low-sugar-feed-for-the-nations-good-doers

Gentle horse feed for sensitive stomachs, designed to support comfortable digestion, hindgut health and easy nutrient absorption. A low sugar high-fibre formula with natural ingredients to help maintain steady digestion and general wellbeing.