Using plain English and consistent UX writing makes websites easier to navigate...

https://mega-wiki.win/index.php/Why_MRQ.com%E2%80%99s_Simple_Online_Site_Copy_Works:_A_Deep_Dive_into_User_Experience_and_Accessibility

Using plain English and consistent UX writing makes websites easier to navigate and understand. Clear buttons and helpful error messages guide you without confusion, so you know exactly what to do next