Traditional rank tracking is failing European enterprise sites. We’re seeing a...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Traditional rank tracking is failing European enterprise sites. We’re seeing a roughly 30% CTR drop as AI Overviews capture traffic, pushing users into zero-click searches. It’s time to stop paying for vanity reports