Suppressing negative news by burying it on page ten of search results is a...

https://wiki-net.win/index.php/What_Is_Online_Reputation_Management_for_a_Local_Business%3F

Suppressing negative news by burying it on page ten of search results is a temporary fix. It leaves the damaging content live, waiting for a single algorithm shift to pull it back into the spotlight. True reputation management is about permanence