Short brand names win in digital gaming because they're easier to fit in mobile...

https://www.oscarbookmarks.win/short-brand-names-win-in-digital-gaming-because-they-fit-neatly-in-mobile-1

Short brand names win in digital gaming because they're easier to fit in mobile headers and look cleaner in app icons. Players can quickly say the name, which helps build word-of-mouth and makes the game easier to find in searches