Short brand names win in digital gaming because they fit better in mobile...

https://elliotsinsightfuljournals.evergrovio.com/posts/what-is-the-difference-between-a-brand-name-and-a-wordmark

Short brand names win in digital gaming because they fit better in mobile headers and icons, making apps easier to spot and tap. They’re easier to say and remember, which helps players talk about them and find them quickly in searches