SEO retainers are a treadmill that caps your margins at 30 percent. When you...

https://foxtrot-wiki.win/index.php/Pricing_a_Tool_for_Peer_Agencies:_How_to_Keep_it_Affordable

SEO retainers are a treadmill that caps your margins at 30 percent. When you treat your agency like a lab and build software from your internal workflows, those margins jump to 70 percent. Stop selling labor and start building assets.