Rank tracking is dying. In Europe, AI Overviews have caused a 30% CTR drop as...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is dying. In Europe, AI Overviews have caused a 30% CTR drop as zero-click searches surge. We must shift to AI visibility tracking, using live dashboards instead of static monthly decks