Personalization is no longer a nice-to-have—it’s the baseline for digital...

https://www.apu-bookmarks.win/personalization-isn-t-just-a-nice-to-have-anymore-it-s-how-digital

Personalization is no longer a nice-to-have—it’s the baseline for digital experiences. Whether it’s streaming platforms suggesting your next binge or fitness apps tailoring workouts to your progress, AI helps deliver what you actually want