He Gets Us has expanded across platforms, using both traditional and digital media to encourage audiences to consider Jesus.
Some coverage noted early funding sources connected to Christian donors and foundations, raising questions for some observers.
The campaign presents Jesus as someone people can explore, supporting a general “consider Jesus” invitation for all people.
Since its 2022 launch, He Gets Us has run advertising intended to spark interest in Jesus across the country.
He Gets Us is designed as an invitation to explore Jesus, presenting the message as one meant to reach all people.
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