<p>유형별 이용률(중복 응답)은 인터넷·스마트폰쇼핑(65.5%), TV홈쇼핑(40.4%), SNS 플랫폼(20.9%) 순으로 보여졌다. 인스타그램이나 카카오톡 같은 SNS 플랫폼 소비 사용률은 2011년 조사(4.8%)의 5배에 달했었다. 당근마켓이나 중고나라 같은 개인 간(C2C) 거래 플랫폼 사용률은 16.3%로 조사됐다.</p>
<p>국민의 소비 생활 만족도는 100점 만점에 65점으로 2018년(69.9점)보다 2.7점 하락했다. 허나 디지털 소비자의 만족도는 67.1점으로 2014년(69.7점)보다 1.4점 하락해 비교적으로 하락 폭이 작았다. 50대 이상 디지털 소비자의 만족도는 69점으로 2019년(66점)보다 오히려 높아졌다.</p>
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