Negative content can damage your brand, but you do have options to manage it....

https://front-wiki.win/index.php/What_Counts_as_Negative_Information_Online:_A_Strategic_Guide_to_Reputation_Management

Negative content can damage your brand, but you do have options to manage it. Suppression is often the most effective route, as it pushes outdated or inaccurate search results lower by building new, positive content