Mugshots go viral because they are public records, often scraped by data...

https://bizzmarkblog.com/how-do-i-push-a-mugshot-result-down-in-google-without-paying-a-scammy-fee/

Mugshots go viral because they are public records, often scraped by data brokers to populate ad-driven sites. This cycle is frustrating, but you can regain control. First, assess the current reach by auditing search results