Most marketers think virality is luck, but it is actually a predictable process...

https://source-wiki.win/index.php/From_Silence_to_Signal:_How_to_Get_Your_First_Few_Shares_on_a_New_Blog_Post

Most marketers think virality is luck, but it is actually a predictable process of understanding human psychology. If you want your content to stop the scroll, you need to focus on utility and emotion rather than just publishing into the void