Learn how to connect acquisition, conversion, and retention instead of treating...
https://deansmasterjournal.hexaforgey.com/posts/what-should-i-ask-an-seo-consultant-for-an-ecommerce-store
Learn how to connect acquisition, conversion, and retention instead of treating each channel as a separate fix. The article links CAC and conversion rate to AOV and repeat purchases, and shows where $199/month plans fit in the stack.