Landing pages are vital in a PPC strategy; they must align with the ad’s promise to maximize conversions

https://www.slideserve.com/aethanrkvp/pay-per-click-strategies-common-mistakes-and-how-to-avoid-them

Landing pages are vital in a PPC strategy; they must align with the ad’s promise to maximize conversions. A seamless user experience on the landing page can significantly impact overall campaign success