In a crowded copier market, eCopier Solutions stopped competing on specs and...

https://andresfuja303.almoheet-travel.com/why-perception-matters-when-your-products-are-basically-the-same

In a crowded copier market, eCopier Solutions stopped competing on specs and started competing on peace of mind. By moving to a simple "$5 a day" pricing model, they removed the friction of hidden fees that plague the industry