I spent years fighting the "why is this number different" email battle....
https://papa-wiki.win/index.php/GA4_Sessions_and_GSC_Queries_in_One_Report:_How_Do_You_Actually_Normalize_Data%3F
I spent years fighting the "why is this number different" email battle. Multi-agent reporting finally ends it. By linking GA4 and Google Ads to audit logs, you reclaim 45 minutes of manual QA per client every month