Entertainment has moved from passive viewing to active play. Apps now learn...

https://fast-wiki.win/index.php/Why_Live_Content_Feels_More_Authentic_Even_When_It%27s_Messy

Entertainment has moved from passive viewing to active play. Apps now learn what you love, using games and live chats to keep you engaged. You aren't just watching anymore; you are part of a community where your input shapes the show. It is all about you!