Conversational search engines pull from deep archives, often resurfacing old...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull from deep archives, often resurfacing old negative content you thought was buried. They don’t just link to pages anymore; they synthesize information into direct answers