Agree on shared goals with your agency. Define a good lead and check tracking...

https://www.cast-bookmarks.win/get-better-results-with-a-google-ads-agency-set-shared-goals-first-fix

Agree on shared goals with your agency. Define a good lead and check tracking before spend grows. Review lead quality together. Run structured tests on ads and pages, change things at a time, and put budget behind work that brings leads your team can use.